Range
Live · 6 Platforms
Blended ROAS climbed to 5.12x — Email and Meta carrying the quarter.
Platform-by-platform funnel, audience and creative leaders — plus side-by-side comparison to reallocate spend with confidence.
Spend
$259K
+14.4%
Revenue
$1328K
+18.7%
ROAS
5.12x
+3.8%
CPA
$16.29
-8.4%
+14.4%
Total Spend
$259K
+18.7%
Revenue
$1328K
+14.6%
Conversions
15,920
+0.42pp
Blended CTR
1.54%
Platform Leaderboard
Sorted by ROAS ↓ · click cards to drill in
Sort by
REVENUE trend by platform — drag the bar below to zoom
Metric
Tip: click any data point to drill into that platform · drag the brush handles to zoom into a date range.
What-if budget reallocator
Drag sliders to model new spend mix · projection assumes diminishing returns above baseline
ME
Meta
baseline $96K · ROAS 4.28x
$96K
0% vs baseline
$0Projected revenue $413K$241K
GO
Google
baseline $68K · ROAS 5.47x
$68K
0% vs baseline
$0Projected revenue $373K$171K
TI
TikTok
baseline $37K · ROAS 3.05x
$37K
0% vs baseline
$0Projected revenue $112K$92K
YO
YouTube
baseline $29K · ROAS 3.97x
$29K
0% vs baseline
$0Projected revenue $117K$74K
LI
LinkedIn
baseline $22K · ROAS 3.94x
$22K
0% vs baseline
$0Projected revenue $88K$56K
EM
Email
baseline $6.2K · ROAS 36.26x
$6.2K
0% vs baseline
$0Projected revenue $225K$16K
New plan vs baseline
Spend
$259K
Δ Spend
$0
Proj. Revenue
$1328K
Δ Revenue
+$0
ROAS
5.12x
vs Baseline
5.12x
+0.0% revenue lift
Model uses each platform's current marginal ROAS with a -18% efficiency penalty per 100% of additional spend above baseline. Use it to stress-test allocation decisions.
Platform Detail · Meta
ME
Meta
Strong incremental ROAS. Reels driving 64% of conversions.
ROAS
4.28x
CPA
$20.00
CTR
1.51%
CVR
3.86%
CPM
$11.70
Spend
$96K
Conversion funnel
Impressions8.2M · 100.0%
Clicks125K · 1.5%step 1.5%
Landing98K · 1.2%step 78.8%
Add to Cart18K · 0.2%step 18.7%
Purchase5K · 0.1%step 26.2%
Spend × Revenue trend
Audience age mix
Device split
Mobile78%
Desktop16%
Tablet6%
Reach 8.2M · 125K clicks
Creative leaders
Top performer
Tebow Headliner — Reels v3
CTR
4.82%
ROAS
6.4x
Spend
$18K
Underperformer
Static carousel — Speakers
CTR
0.74%
ROAS
1.1x
Spend
$4.2K
Pause underperformer to recover ~$2.5K and reallocate to top creative.
Compare two platforms
Platform A
Platform B
Meta vs Google — head-to-head
Spend
lower better
$96K
vs
$68K
Revenue
$413K
vs
$373K
ROAS
4.28x
vs
5.47x
CPA
lower better
$20.00
vs
$16.32
CTR
1.51%
vs
2.39%
Conv Rate
3.86%
vs
4.25%
Conversions
4,820
vs
4,180
Impressions
8.2M
vs
4.1M
Normalized capability radar (100 = best of all 6)
Meta vs Google — audience age mix